Cole Bennett is the founder of Lyrical Lemonade and a leading music video director. Explore his age, girlfriend, career, education and net worth in 2026.
Cole Bennett is an American music video director, creative executive and entrepreneur best known as the founder of Lyrical Lemonade. He built the brand from a teenage rap blog into a major platform covering music videos, live events, merchandise and original entertainment.
Bennett became especially influential during the rise of internet-driven hip-hop in the late 2010s. His colourful editing, animation and unconventional visual ideas helped introduce millions of viewers to artists such as Juice WRLD, Lil Tecca and other emerging rappers. He has since worked with established stars including Eminem, Justin Bieber and J. Cole.
Quick Facts About Cole Bennett
| Fact | Details |
|---|---|
| Full Name | Cole Michael Bennett |
| Date of Birth | May 14, 1996 |
| Age | 30 years old |
| Birthplace | Plano, Illinois, United States |
| Nationality | American |
| Profession | Music video director, creative executive and entrepreneur |
| Famous For | Founder of Lyrical Lemonade |
| Years Active | 2013–present |
| Education | Attended DePaul University |
| College Status | Dropped out to pursue his career |
| Girlfriend | Camila Morrone |
| Major Festival | Summer Smash |
| Notable Album | All Is Yellow |
| Net Worth | Not reliably confirmed |
Cole Bennett Early Life and Family
Cole Michael Bennett was born on May 14, 1996, in Plano, Illinois. He grew up in the small Illinois community with his mother and two older sisters.
His father died when Bennett was only two years old. His mother raised the three children while working multiple jobs, an experience Bennett has credited with influencing his own strong work ethic.
Hip-hop became an important part of his childhood. One of his sisters introduced him to artists such as 50 Cent, while he later became interested in musicians including Lil Wayne, Kid Cudi, Mac Miller and Chicago rappers.
That growing interest in music eventually pushed him toward filming and documenting artists rather than pursuing a traditional career.
Cole Bennett Education
Bennett attended Plano High School, where he began developing his interest in video production. His mother gave him a camera, and he started experimenting with filming friends and creating simple music videos.
After high school, he enrolled at DePaul University in Chicago. Living in Chicago allowed him to become more involved in the city’s growing underground rap scene.
However, Bennett eventually dropped out of college. He decided to focus full-time on videography, music promotion and the growing platform he had created.
That decision became a turning point in his career as Lyrical Lemonade began attracting a much larger audience.
How Cole Bennett Started Lyrical Lemonade
Bennett launched Lyrical Lemonade in 2013 while he was still a teenager.
It initially operated as a blog covering emerging rappers, particularly artists from Chicago. Bennett published interviews, promoted shows and searched for musicians who had not yet received significant mainstream attention.
He soon began filming music videos as well. His early productions were made with limited budgets, but his creative editing helped distinguish them from conventional rap videos.
Lyrical Lemonade gradually moved from a small local platform into one of the most recognisable brands in online hip-hop culture.
The company now works across video production, music, merchandise, branded projects, festivals and other forms of entertainment.
Cole Bennett Music Video Career
Cole Bennett’s reputation grew rapidly as his music videos began attracting millions of views on YouTube.
His style became known for bright colours, surreal effects, animation and playful visual storytelling. Instead of relying entirely on expensive sets, Bennett often used editing and unusual concepts to make his videos memorable.
One of his most important professional relationships was with Juice WRLD. Bennett directed several videos for the late rapper, and their collaborations helped both men reach larger audiences.
He also directed videos for artists such as Lil Tecca, Ski Mask the Slump God, Jack Harlow, Cordae and Polo G.
As his career expanded, Bennett began working with internationally established musicians. His credits have included Eminem, Justin Bieber, J. Cole, Kid Cudi, Drake and other major artists.
By 2026, videos released through Lyrical Lemonade had accumulated billions of views online.
Working With Eminem
Working with Eminem represented an important milestone for Bennett.
He directed the 2020 music video for Godzilla, featuring Juice WRLD. The larger production budget gave Bennett greater freedom to experiment with special effects and elaborate visual ideas.
The project demonstrated that his unconventional style could work with both emerging internet rappers and some of the biggest names in music.
Bennett later continued collaborating with Eminem on additional visual projects.
Summer Smash Festival
Cole Bennett also expanded Lyrical Lemonade into live entertainment through the Summer Smash festival.
The event was founded in 2018 by Lyrical Lemonade and event promoter Berto Solorio. It initially aimed to provide a larger stage for emerging artists while maintaining connections to Chicago’s hip-hop community.
Summer Smash grew significantly and became one of the most prominent hip-hop festivals in the United States.
By 2026, the festival was attracting major performers alongside younger acts, strengthening Lyrical Lemonade’s influence beyond YouTube and music-video production.
All Is Yellow Album
Another major step came with All Is Yellow, the first full-length Lyrical Lemonade album.
Released in 2024, the project was executive produced by Bennett and featured collaborations with numerous artists. The album included appearances from Eminem, Juice WRLD, Cordae, Kid Cudi, Lil Yachty, Jack Harlow and others.
Bennett treated the project as more than a traditional album. Visual storytelling remained central, with music videos and creative direction helping connect the different collaborations.
The project showed how Lyrical Lemonade had expanded from documenting musicians to directly creating and releasing music.
Cole Bennett Film and Media Projects
By 2026, Bennett was increasingly moving beyond traditional music videos.
He began developing longer-form entertainment projects and worked on a feature-length documentary about Chief Keef. The project reflects Bennett’s longstanding connection to Chicago’s rap history.
Lyrical Lemonade also expanded its plans for original video programming through Lyrical Lemonade TV. The goal is to move into areas such as travel, food and broader cultural programming while keeping the brand’s distinctive creative identity.
Bennett has said that he remains interested in directing music videos, but he has become more selective as he explores filmmaking and other forms of storytelling.
Cole Bennett Girlfriend and Personal Life
Cole Bennett is in a relationship with Camila Morrone, an actress and model.
The pair were first publicly linked in 2024. Morrone later made their relationship more openly public in 2025.
They have since appeared together on trips and at public events. In July 2026, they were photographed spending time together in Italy, confirming that their relationship remained active.
Bennett generally keeps much of his private life separate from his work, although his relationship with Morrone has attracted increased public interest.
Cole Bennett Net Worth
Cole Bennett’s exact net worth is not reliably confirmed.
Several celebrity-finance websites publish estimates, but there is no authoritative financial disclosure establishing his personal wealth. For that reason, assigning him a specific net-worth figure would involve unnecessary speculation.
His known business interests include Lyrical Lemonade, music-video production, merchandise, branded collaborations, music releases and live events.
Bennett has also revealed that he once rejected a multimillion-dollar offer to sell Lyrical Lemonade. His decision allowed him to maintain control of the company as it continued growing.
Cole Bennett’s Career in 2026
The Cole Bennett biography represents the rise of a creator who turned a teenage passion project into a major entertainment brand.
At 30, Bennett has already directed hundreds of music videos, developed a successful festival and expanded Lyrical Lemonade into music and original programming.
His current move toward documentaries, narrative filmmaking and broader cultural content suggests that his career is becoming less dependent on music videos alone.
Frequently Asked Questions
Q1: Who is Cole Bennett?
Cole Bennett is an American music video director and entrepreneur. He is best known as the founder of Lyrical Lemonade.
Q2: How old is Cole Bennett?
Cole Bennett is 30 years old as of 2026. He was born on May 14, 1996.
Q3: Who is Cole Bennett’s girlfriend?
Cole Bennett is dating Camila Morrone, an actress and model. Their relationship became public after they were first linked in 2024.
Q4: What is Cole Bennett’s net worth?
Cole Bennett’s exact net worth has not been reliably confirmed. Although several estimates circulate online, there is not enough verified financial information to establish an accurate figure.
Q5: Does Cole Bennett own Lyrical Lemonade?
Yes. Cole Bennett founded Lyrical Lemonade as a teenager and has continued to lead the creative brand as it expanded into videos, music, merchandise and live events.
Q6: Did Cole Bennett go to college?
Cole Bennett attended DePaul University in Chicago. He later dropped out to focus full-time on Lyrical Lemonade and his video career.
Q7: Which artists has Cole Bennett worked with?
Bennett has directed videos for numerous artists, including Eminem, Juice WRLD, Justin Bieber, J. Cole, Kid Cudi and Jack Harlow. His work has made him one of the most recognisable music video directors of his generation.
