Matt Kendrick is a sports-media entrepreneur and former Good Good Golf CEO. Explore his career, businesses, Good Good rise, 2026 exit and net worth.
Matt Kendrick is an American sports-media entrepreneur best known for helping build Good Good Golf, the creator-led golf company that expanded from YouTube into merchandise, equipment, live events and major commercial partnerships.
Kendrick served as Good Good Golf’s CEO during its fastest period of growth. His earlier career also included outdoor brands, influencer commerce and creator-led businesses. In September 2026, he left the CEO position after an advertising controversy caused major disruption for the company.
Quick Facts About Matt Kendrick
| Fact | Details |
|---|---|
| Full Name | Matthew “Matt” Kendrick |
| Profession | Entrepreneur and sports-media executive |
| Known For | Former CEO of Good Good Golf |
| Industry | Golf, creator media, e-commerce and sports |
| Good Good Role | Founder and former CEO |
| Good Good Founded | 2020 |
| Previous Businesses | House of Outdoors, Made by Influence, PRNT and Fubelly |
| Grass League Role | Owner of the Dallas Horsemen |
| CEO Departure | September 2026 |
| Successor | Nahid Giga, interim CEO |
| Net Worth | Not publicly verified |
Matt Kendrick’s Early Business Career
Before Good Good Golf became his best-known venture, Kendrick had already worked at the intersection of online audiences, products and entrepreneurship.
An important part of that experience involved the Googan Squad, a fishing creator group that developed a commercial brand around online content. The model showed how digital personalities could build an audience and then turn that following into a broader product business.
Kendrick later applied a similar content-to-commerce approach to golf. Instead of treating creators only as entertainers, he focused on combining personalities, community, media and physical products.
His previous leadership roles included CEO positions at House of Outdoors and Made by Influence. Other ventures connected with his career include PRNT and Fubelly, reflecting his long-standing interest in digital commerce and creator-focused businesses.
How Matt Kendrick Helped Build Good Good Golf
Good Good Golf was created in 2020 as golf content was finding a larger audience on YouTube.
Kendrick became one of the business figures behind the company alongside creators including Garrett Clark, Stephen Castaneda and Matt Scharff. The group built its audience through entertaining golf matches, challenges, collaborations and personality-driven videos rather than conventional tournament coverage.
Kendrick also played a role in choosing the Good Good name. The phrase comes from a common golf expression used when players agree to concede short putts to each other.
His strategy extended well beyond YouTube. Good Good developed apparel, golf equipment, sponsorships and live events while working with established companies across the golf industry.
This combination of content and commerce helped turn the group from a collection of online creators into a recognizable golf lifestyle business.
Good Good Golf’s Growth Under Matt Kendrick
During Kendrick’s leadership, Good Good expanded its reach across media, retail and professional golf.
The company collaborated with prominent golfers and built partnerships with established brands. Its relationship with Callaway Golf brought co-branded equipment and other commercial opportunities, while retail distribution pushed Good Good products beyond its online audience.
In March 2025, the company announced a $45 million funding round involving Creator Sports Capital, Manhattan West, Sunflower Bank and Peyton Manning’s Omaha Productions.
The funding was intended to accelerate expansion in content, products and live experiences. Kendrick increasingly spoke about Good Good as a company capable of becoming one of golf’s leading brands rather than remaining primarily a YouTube channel.
He also became involved with the Grass League as owner of the Dallas Horsemen franchise and participated in league events.
Good Good’s Expansion Ambitions
By 2026, Good Good was moving deeper into traditional golf media and live competition.
The company developed relationships with broadcasters and professional golf organizations and pursued plans for a PGA Tour event carrying the Good Good name. It was also expanding its presence beyond digital videos into equipment, events and other forms of sports entertainment.
Kendrick argued that YouTube would remain the foundation of the business, but he wanted Good Good to reach audiences wherever they consumed golf.
His longer-term ambition was to establish Good Good alongside major golf companies, including brands traditionally known for equipment rather than creator content.
Why Did Matt Kendrick Leave Good Good Golf?
Matt Kendrick left the CEO position in September 2026 after a controversial promotional advertisement produced in connection with Callaway Golf triggered widespread backlash.
The video showed Good Good co-founder Garrett Clark running toward a female colleague, pushing her to the ground and warning her not to touch a golf driver. It was intended as a parody, but many viewers criticized it for making light of violence against women.
Good Good removed the advertisement and apologized. Kendrick publicly acknowledged that the company had made a mistake and accepted responsibility as CEO. He later said he had not personally seen the finished video before it was published.
The backlash quickly affected the business. Callaway ended its partnership with Good Good, major retailers removed products, and planned golf and television projects were disrupted.
Kendrick then publicly criticized Callaway’s handling of the controversy before later softening some of those comments. He also clarified that Good Good was not actively preparing legal action against the company.
On September 2, Good Good informed employees that Kendrick and president Joe Flannery were leaving their positions. Early investor and board member Nahid Giga was appointed interim CEO.
Is Matt Kendrick Still With Good Good Golf?
Kendrick is no longer Good Good Golf’s chief executive.
His departure was significant because he had been closely involved with the business from its early development through its growth into products, investment and mainstream golf partnerships.
However, Good Good is privately held, and the company has not publicly detailed whether Kendrick retains any ownership or investment interest after leaving the CEO role.
Therefore, his exact continuing financial relationship with Good Good should not be assumed.
Matt Kendrick Net Worth
Matt Kendrick’s net worth is not publicly verified.
Good Good Golf is privately owned, and Kendrick’s exact ownership percentage has not been disclosed. The company’s $45 million fundraising round also represents money raised by the business, not Kendrick’s personal fortune.
His career includes several ventures across sports, creator media, outdoor products and e-commerce. However, there is not enough reliable public financial information to calculate his personal wealth accurately.
Any website presenting a precise Matt Kendrick net worth should therefore be treated cautiously unless the figure is supported by credible financial records.
Matt Kendrick’s Business Legacy
The Matt Kendrick biography is closely connected to the growth of creator-led sports companies.
His work in fishing and later golf demonstrated how online communities could support businesses extending into products, retail partnerships and live events.
Although his Good Good tenure ended during a serious company controversy, the brand’s rapid expansion under his leadership remains an important part of his career and the wider evolution of creator-driven golf media.
Frequently Asked Questions
Q1: Who is Matt Kendrick?
Matt Kendrick is an American entrepreneur and sports-media executive best known as a founder and former CEO of Good Good Golf. His career has also included outdoor products, influencer commerce and creator-led businesses.
Q2: Is Matt Kendrick still the CEO of Good Good Golf?
No. Kendrick left the CEO position in September 2026. Nahid Giga was appointed interim CEO following the leadership change.
Q3: Why did Matt Kendrick leave Good Good Golf?
His departure followed backlash over a Good Good and Callaway advertisement criticized for depicting violence against a woman. The controversy resulted in lost partnerships and major changes around the company.
Q4: Did Matt Kendrick start Good Good Golf?
Kendrick was one of the key people involved in creating and building Good Good Golf from its early stages. He also helped shape its business strategy and contributed to choosing the Good Good name.
Q5: What did Matt Kendrick do before Good Good Golf?
His previous ventures included House of Outdoors, Made by Influence, PRNT and Fubelly. He also gained experience from the Googan Squad creator-commerce model in fishing.
Q6: What is Matt Kendrick’s net worth?
Matt Kendrick’s exact net worth has not been publicly verified. His ownership interests and personal financial holdings are not disclosed in enough detail to support a reliable figure.
Q7: Who replaced Matt Kendrick at Good Good Golf?
Nahid Giga became interim CEO after Kendrick’s departure. Giga was an early investor in Good Good and served on the company’s board.
